I sort of think that every word out of my mouth is pretty deep and important. But once in a while, I’ll say something that’s actually quoted and published, like the stuff I said in here: a book on nonprofit brand management.
Congratulations to Nathalie Laidler-Kylander (Harvard Kennedy School) and Julia Shepard Stenzel (nonprofit consultant) on their new framework and book on how to manage nonprofit brands with integrity, democracy and affinity! I’m thrilled to be included in their endeavor.
Offering a new framework for nonprofit brand management, Nathalie Laidler-Kylander and Julia Shepard Stenzel present the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Read an interview with the authors:
Buy the book on Amazon